Why are tours and passes more expensive in the app than on the website?
2 min readWhen you buy a tour or a pass through the VoiceMap app, Google or Apple are the merchants of record and add VAT and sales taxes to the price. This is especially noticeable in Europe, where VAT is high and isn't shown as a separate line item. VoiceMap doesn't add these taxes when you buy directly on the website.
Currency also works differently in each place. In the app, prices are shown in the currency linked to your App Store or Google Play account, which isn't always the country you're in. For example, if your Google Play account is set up in Australia, you'll see Australian dollar prices with 10% GST included, even while you're travelling in Spain. On Android, these prices can show with a plain "$", so they can look like US dollars when they aren't.
On the website, currency is set by your location and can be changed using the dropdown menu.
Depending on where you are, you can save money by buying tours and passes at voicemap.me instead. Sign into the app with the same account you used on the website and your tours will be there in your Library. Pass credits work the same way: once you're signed in, tours covered by your pass show a Redeem button.
Last updated: October 2026